The Modern E-Commerce Funnel: Strategies for Conversion

This guide breaks down how to build and optimize an e-commerce funnel that actually converts in 2025. You’ll discover the five critical stages every successful online store needs, practical optimization tactics for each funnel level, and real examples of brands crushing it with smart funnel strategies. Whether you’re struggling with cart abandonment, low AOV, or need a complete funnel overhaul, you’ll walk away with actionable steps to transform browsers into buyers and one-time customers into raving fans.

What is an E-Commerce Funnel and Why It Matters Today

The Funnel in E-Commerce: Definition & Function

Let’s be real—if you’re running an online store without a structured funnel, you’re basically throwing products into the digital void and hoping someone buys them. (I’ve been there, trust me.)

An e-commerce funnel is a structured strategy designed to guide potential customers from their first interaction with your brand through to purchase—and ideally, into long-term loyalty. Far from just a buzzword, it’s a foundational system that helps turn casual website visitors into committed buyers.

What makes it so effective is its intentionality. Unlike brick-and-mortar stores, where you can engage customers face-to-face, online businesses must rely on digital touchpoints to move people forward. Each stage of the funnel must anticipate your audience’s questions and address the specific objections they may have at that moment.

According to a 2023 Baymard Institute study, the average e-commerce conversion rate sits at just 2.58%—meaning over 97% of your traffic isn’t converting. That’s not a typo. And that’s precisely why having a dialed-in funnel matters so damn much.

Difference Between E-Commerce Funnel and Sales Funnel

I get this question all the time: "Isn’t an e-commerce funnel just a sales funnel for products?"

Not quite.

While a traditional digital marketing sales funnel typically ends with lead generation or a sales call booking, an e-commerce funnel is designed specifically to facilitate self-service purchases. Your customers never speak to a salesperson—your website, product pages, checkout experience, and post-purchase communication have to do all the heavy lifting.

The other big difference? E-commerce funnels are often:

• More visual (product-focused)
• Shorter in decision cycle (minutes or days vs. weeks or months)
• Heavily dependent on UX/UI rather than personal communication
• Focused on average order value and repeat purchases rather than single high-ticket conversions

This isn’t to say they don’t share similarities—they absolutely do! Both rely on creating awareness, nurturing interest, and triggering action. However, the tactical execution is where things diverge significantly.

Why Funnel Optimization is Critical to Scale Conversions

I’ve audited hundreds of e-commerce stores over the years and noticed something striking: most brands are leaving 30-50% of their potential revenue on the table because of poor funnel optimization.

That’s not hyperbole—that’s math.

For example, let’s say your funnel currently converts at 2%. Through methodical optimization, you boost that to 3%. That’s not just a 1% increase—it’s a 50% lift in revenue without spending an extra dollar on traffic. For a store doing $500K annually, that’s an additional $250K per year.

Here’s why optimization matters so much:

Data-driven journey mapping

The modern customer journey isn’t linear anymore. McKinsey reports that today’s consumers engage with an average of six channels before deciding to buy. Without proper funnel tracking, you’re flying blind on how prospects move through your ecosystem.

Conversion leaks and revenue loss

Every drop-off in your funnel is money left on the table. When the funnel tracking reveals where customers exit, such as 60 percent abandoning at shipping costs or 45 percent bouncing from product pages, you can focus on the fixes that deliver the highest ROI.

Aligning with the modern buyer journey

Today’s consumers research more but decide faster, sometimes in microseconds. Your funnel needs to keep pace with their expectations, which the Amazons and Shopifys of the world have shaped. The bar is high, and it’s getting higher.

The 5 Stages of an E-Commerce Conversion Funnel

Stage 1 – Awareness (Top of the Funnel)

This is where everything begins—people discovering your brand exists. I can’t stress this enough: how you acquire visitors determines much of your downstream conversion success.

Effective tactics include:

• SEO-optimized product and category pages (still works incredibly well in 2025)
• Strategic paid social (especially TikTok Shop integrations, which have exploded this year)
• Content marketing that solves real problems your audience has
• Influencer collaborations with authentic product demonstrations

The metrics that matter here are impressions, website visitors, and bounce rate. Pay special attention to traffic quality—5,000 targeted visitors will outperform 50,000 random ones every single time.

For one of my clients in the home goods space, we actually cut their ad spend by 40% but focused entirely on higher-intent keywords. The result? Overall traffic dropped, but conversions increased by 22%. Sometimes less really is more.

Stage 2 – Interest (Product Discovery)

Once people know you exist, your job is to spark genuine interest in your specific products. This is where the magic of product presentation comes into play.

High-converting tactics include:

• Landing pages that speak directly to specific customer pain points
• Product photography that shows items in context (not just white-background studio shots)
• Video demonstrations that answer common questions
• Feature comparison tables for similar products

Track metrics like product page views, click-through rates between collection and product pages, and time spent on product detail pages. If people aren’t clicking deeper into your catalog, you’ve got an interest problem.

I worked with a beauty brand struggling with this issue—lots of traffic, but low engagement with actual products. We completely redesigned their category pages to include benefit-driven headlines rather than generic product types. Their click-through to product pages jumped 34% in the first week. Small adjustments can often drive the greatest results.

Stage 3 – Consideration (Cart Engagement)

This is where shoppers actively evaluate your product against alternatives (including the option to buy nothing at all). Your job? Remove doubt and reinforce desire.

Winning tactics include:

• Smart product recommendations based on browsing behavior
• Social proof and reviews are prominently displayed (both quantity and quality matter)
• Clear return/exchange policies to reduce perceived risk
• Price justification through value demonstrations

The metrics to watch here are add-to-cart percentage, saved-for-later actions, and cart abandonment rate. This stage is all about momentum—you want to keep people moving forward without giving them reasons to hesitate.

A Shopify sales funnel can be particularly effective at this stage if you leverage apps like upsell nudges or limited-time offers. I’ve seen brands increase cart values by 25-40% just by nailing the psychology of this stage.

Stage 4 – Conversion (Checkout)

This is the moment of truth—turning that cart into an actual purchase. The sad reality? The cart abandonment rate for e-commerce typically hovers around 70%. That means most people who add products to their carts still don’t buy.

Conversion-boosting tactics:

• One-page checkout (or at least a visual progress indicator)
• Multiple payment options, including Buy Now Pay Later services
• Transparent shipping costs are shown early in the process
• Order bumps and one-click upsells for complementary products
• Urgency triggers like inventory counters or limited-time shipping offers

Key metrics here are checkout conversion rate, form abandonment points, and average order value (AOV). This is where your marketing funnel meets your technical infrastructure—even small UX improvements can drive significant revenue lifts.

I’ll never forget working with a fitness equipment brand that had a grueling 5-step checkout process. We simplified it to 2 steps and added Apple Pay—their conversion rate jumped from 1.8% to 4.2% literally overnight. Sometimes the simplest changes have the biggest impact.

Stage 5 – Loyalty & Advocacy (Post-Purchase Funnel)

This is the most neglected stage—but potentially the most profitable. Acquiring a new customer costs five to sever times more than retaining an existing one, yet most brands pour all their resources into acquisition.

Loyalty-building tactics:

• Thoughtful post-purchase funnel emails that educate and enhance the product experience
• Loyalty programs with genuine value (not just points for the sake of points)
• Personalized reorder reminders based on product consumption cycles
• Customer-only exclusives and early access opportunities
• User-generated content campaigns that turn customers into marketers

Track metrics like repeat purchase rate, referral conversions, and customer lifetime value (CLTV). When done right, this stage turns one-time buyers into recurring revenue streams and passionate brand advocates.

One of my clients implemented a simple 5-email post-purchase sequence focused entirely on product education and usage tips—no hard sells, just value. Their repeat purchase rate increased by 28% within 60 days. The lesson? The sale isn’t the end of the funnel—it’s the beginning of a relationship.

Optimization Strategies Across the Funnel

Funnel Leak Detection: Where Are You Losing Conversions?

Let’s get practical. Before you can fix your funnel, you need to find where it’s leaking.

I’m a big believer in data-first optimization. Start by mapping your current conversion rates between each major funnel stage:

• Visitor → Product View: __%
• Product View → Add to Cart: __%
• Add to Cart → Checkout Start: __%
• Checkout Start → Purchase: __%
• Purchase → Second Purchase (30/60/90 days): __%

Industry benchmarks are useful starting points, but what really matters is improving your own metrics over time. That said, if your drop-off between add-to-cart and checkout start is above 80%, you’ve got a serious problem that needs immediate attention.

Tools like Hotjar, which offer heat mapping and session recordings, help pinpoint where users hesitate, get stuck, or drop off. I’ve had clients discover major conversion issues simply by watching 10-15 real user sessions. People don’t always do what you expect them to do on your site!

CRO Best Practices for Each Funnel Stage

TOFU – Build awareness with performance marketing & search

At the top of the funnel, visibility is everything—but not all visibility drives results.

The most successful e-commerce brands today are using a multi-channel approach that includes:

• Optimizing for commercial-intent keywords in organic search
• Strategic paid social with scroll-stopping creative
• Content partnerships with trusted publishers in your niche
• Community-building that fosters engagement over broadcasting

One tactic gaining traction right now is creating shoppable content experiences—think blogs, lookbooks, or guides that naturally embed product recommendations within genuinely useful content.

Google’s 2024 helpful content update has made this approach even more important. Content that delivers real value and happens to feature your products now performs better than thinly veiled product pages disguised as articles.

MOFU – Educate and nurture with email automation

The middle of your funnel is where interest gets converted to desire through education and personalization.

Email is still the undisputed champion here. Despite all the new channels that have emerged, nothing beats the ROI of a well-structured email automation sequence.

My most successful clients are implementing:

• Browse abandonment sequences triggered when someone views products but doesn’t add to cart
• Category-specific nurture flows tailored to product interests
• Educational content that overcomes common objections
• Social proof sequences featuring reviews, testimonials, and user-generated content

The key is segmentation and timing. One client increased their email-driven revenue by 42% simply by breaking their list into 6 segments based on browsing behavior and purchase history, then creating targeted content for each.

BOFU – Reduce friction, improve trust and urgency

At the bottom of your funnel, every micro-decision matters. This is where small tweaks can drive massive results.

Focus on:

• Reducing form fields (every field you remove increases conversions)
• Adding trust signals near points of hesitation (security badges, reviews)
• Creating genuine urgency with limited inventory or time-sensitive shipping
• Making shipping and return policies crystal clear
• Adding order bumps and one-click upsells to increase AOV

I recently worked with a skincare brand that was struggling with checkout abandonment. Adding customer review snippets specifically about shipping speed and product effectiveness directly on the checkout page increased completion rate by 18%. Context matters—the right trust signal at the right time makes all the difference.

E-Commerce CRO Tools and Funnel Builders to Use

Your funnel software choice can make or break your optimization efforts. Here are the tools I’ve found most effective in 2025:

For Shopify stores:

• Shopify Flow for automation
• Klaviyo for email and SMS sequences
• ReConvert for post-purchase upsells
• Lifetimely for customer value analytics

For WooCommerce:

• CartFlows for funnel building
• AutomateWoo for behavioral triggers
• TrustPulse for social proof

For analysis and optimization:

• Hotjar for heatmaps and recordings
• Google Optimize for A/B testing
• Triple Whale for attribution (especially if you’re running Meta ads)
• Neat A/B for continuous testing automation

I’ve been particularly impressed with how funnel tracking has evolved over the past year. With iOS privacy changes making traditional attribution harder, tools like Triple Whale have developed innovative solutions to connect the dots between marketing touchpoints and purchases.

Campaign Tactics to Boost Funnel Conversion Rates

Product Page Optimization

Your product pages are where desire gets created—or destroyed. Here’s what’s working now:

Visual hierarchy refinements

The layout of information matters enormously. Follow the natural eye-tracking patterns (typically F or Z shaped on desktop, straight down on mobile) and place your most persuasive elements along these paths.

I recently A/B tested two product page layouts for an apparel client—moving social proof elements above the fold rather than below increased conversions by 23%. People needed to see others loving the product before they could picture themselves owning it.

Sticky CTAs that travel with scrollers

As users scroll through longer product descriptions, your add-to-cart button often disappears from view. Implementing a sticky CTA that follows the user down the page keeps the conversion option always available.

This has become even more important with the growing trend toward longer, more educational product pages. One home goods client saw a 17% improvement in add-to-cart rate after implementing a subtle sticky CTA on mobile.

Microcopy that addresses objections

The tiny text near your buttons and forms matters more than you think. Effective microcopy proactively addresses concerns before they become objections.

Examples that work:

• Near pricing: "Free shipping on all orders"
• Near size selection: "Not sure? View our fit guide"
• Near add-to-cart: "60-day happiness guarantee"

A supplement brand I worked with added a simple "Questions? Text us" microcopy near their add-to-cart button with a click-to-text link. Not only did it increase conversions by 11%, but it also generated valuable customer insights through the questions people asked.

Cart Abandonment Recovery

Cart abandonment is painful but fixable. The average recovery rate with a good strategy is 10-15%, which can translate to significant revenue.

Abandoned cart email flows

Email remains the most effective cart recovery channel, but the formula has evolved beyond "Hey, you left something behind!"

What works now:

• Sequence of 3 emails spaced 1 hour, 24 hours, and 72 hours after abandonment
• First email focuses on service (Did you have questions? Need help?)
• Second highlights social proof (See why 10,000+ customers love this product)
• Third may include a time-sensitive incentive (10% off expires today)

A home furnishings client restructured their funnel emails using this exact formula and increased recovery rate from 7% to 19%. The key was leading with service instead of discounts.

SMS retargeting and dynamic discounts

SMS has emerged as a powerful complement to email recovery, with open rates often exceeding 90%. However, it requires a more strategic approach due to its invasive nature.

Best practices:

• Send within 30-60 minutes of abandonment while intent is fresh
• Keep messages brief and conversational
• Use dynamic discount logic (start small, increase only if needed)
• Include direct links back to cart (not just your homepage)

Dynamic discounting deserves special mention. Instead of offering everyone the same recovery discount, smart brands are using tiered approaches based on:

• Customer history (first-time vs. repeat)
• Cart value (higher discounts for bigger carts)
• Product margins (category-specific offers)

This prevents margin erosion while still recovering sales that would otherwise be lost.

Email Marketing Campaigns Throughout the Funnel

Email isn’t just for cart recovery—it should be working at every funnel stage.

Segmented flows by behavior

The days of blasting your entire list with the same message are long gone. Behavioral segmentation allows you to send the right message at the right time.

Effective segmentation criteria:

• Browse behavior (categories/products viewed)
• Engagement level (open rates, click rates)
• Purchase recency, frequency, and monetary value
• Cart/Wishlist contents

One beauty brand I worked with created just 4 behavioral segments and saw their email revenue increase by 68% with the same send frequency. Relevance beats volume every time.

Lifecycle-based messaging

Different customers need different content based on where they are in your relationship.

A simplified lifecycle approach:

• New subscribers → Brand introduction and top products
• First-time buyers → Education and cross-sells
• Repeat customers → Loyalty rewards and early access
• At-risk customers → Re-engagement campaigns
• VIPs → Exclusive content and experiences

This methodical approach ensures you’re nurturing relationships appropriately rather than treating everyone the same. It’s a game-changer for customer retention.

Using Social Proof and UGC Across the Funnel

Social proof has evolved far beyond simple star ratings. Today’s most effective e-commerce brands are leveraging user-generated content throughout their entire funnel.

Strategic UGC placements:

• Top of funnel: Feature UGC in ads to increase click-through rates
• Middle of funnel: Embed Instagram/TikTok galleries on product pages
• Bottom of funnel: Show purchase notifications and review snippets during checkout
• Post-purchase: Highlight customer photos in order confirmation and shipping emails

I worked with a fashion brand that started featuring customer photos prominently on product pages alongside studio shots. Their conversion rate increased by 24%, but even more interestingly, their return rate decreased by 17%. Why? Because customers had a more realistic expectation of how the items would look in real life.

Key Metrics to Monitor in Your E-Commerce Funnel

Funnel-Specific Metrics by Stage

You can’t improve what you don’t measure. Here are the critical metrics to track at each funnel stage:

Awareness Stage:

• Traffic sources and quality
• New vs. returning visitors
• Bounce rate by traffic source
• Initial page engagement (scroll depth, time on page)

Interest Stage:

• Category-to-product click-through rate
• Product page engagement metrics
• Internal search usage and conversion
• Wishlist/save for later actions

Consideration Stage:

• Add-to-cart rate
• Cart views
• Cart abandonment rate
• Product removal reasons (if surveyed)

Conversion Stage:

• Checkout initiation rate
• Checkout completion rate
• Coupon usage
• Payment method distribution
• Error frequency during checkout

Loyalty Stage:

• Customer return rate (30/60/90 days)
• Second purchase timeframe
• Average purchases per customer
• Referral program participation

These metrics create a comprehensive picture of your funnel health and highlight specific areas for improvement.

Conversion Rate Optimization (CRO) Benchmarks

While benchmarks vary widely by industry, price point, and traffic sources, here are some general targets to aim for in 2025:

• Overall site conversion rate: 2-5% (higher for returning visitors)
• Add-to-cart rate: 8-10%
• Cart-to-checkout rate: 40-50%
• Checkout completion rate: 65-80%
• Email/SMS open rates: 20-40% / 80-95%
• Email/SMS click rates: 2-5% / 10-30%
• Return customer rate (90 days): 25-40%

Remember, benchmarks are just guidelines. Your specific business model might justify different targets. A high-AOV luxury brand might have lower conversion rates but higher customer values, while a consumable product should aim for higher repeat purchase rates.

Funnel Health Audits: How to Interpret Drop-Off Points

Regular funnel audits are essential for ongoing optimization. Here’s how to interpret common drop-off patterns:

High bounce rate on landing pages: Potential causes: Messaging mismatch with ads, slow page load, poor mobile experience, unclear value proposition

Low product page to cart rate: Potential causes: Insufficient product details, poor images, price concerns not addressed, weak social proof, complicated variant selection

High cart abandonment: Potential causes: Unexpected shipping costs, limited payment options, complicated checkout process, security concerns, comparison shopping

Checkout abandonment: Potential causes: Technical errors, form friction, limited payment options, shipping time concerns

Low repeat purchase rate: Potential causes: Product quality issues, poor post-purchase communication, no incentive to return, forgotten customer experience

For every drop-off point, create hypotheses and test solutions. The most impactful fixes typically address either friction (making it easier) or motivation (making it more desirable).

Real-World Examples of E-Commerce Funnels That Convert

DTC Brand Example: Skincare Funnel with Subscription CTA

I worked with a skincare brand that transformed their funnel by focusing on long-term customer value rather than one-time purchases.

Their optimization journey:

1. They replaced their standard product pages with "skin concern" landing pages (acne, aging, sensitive skin, etc.)
   
   
2. Each page featured targeted education content addressing specific concerns before presenting product solutions
   
   
3. Every product offered both one-time purchase and subscription options, with the subscription prominently featuring:
   
   
   
   • 15% savings per order
   • Free quarterly skin consultations
   • Early access to new products
   • Flexible delivery scheduling
4. Post-purchase, customers entered a specialized educational sequence based on their skin concern, building authority and trust before the first renewal
   
   
5. At the 21-day mark, they received a personalized check-in with usage tips and invited feedback
   
   

The results were remarkable:

• Conversion rate increased from 1.8% to 3.2%
• Subscription selection rate hit 41% (industry average: 25%)
• 90-day retention rate on subscriptions reached 78%
• Customer lifetime value increased by 340%

What made this funnel special was its focus on education and customer success rather than just pushing products. By positioning themselves as skin health partners rather than just product vendors, they created sustainable value.

SaaS/E-Commerce Hybrid: Free Trial to Paid Flow

A fascinating case study came from a SaaS tool with a physical product component that essentially created a hybrid funnel:

The funnel structure:

1. Leads entered via educational content about productivity and focus
2. They were offered a free 14-day trial of the digital platform (requiring only email, no credit card)
3. During the trial, they received a sequence of activation emails highlighting key features
4. On day 10, they were presented with a special offer: convert to a paid plan and receive a complementary physical product
5. The checkout process bundled the SaaS subscription with the physical product shipment
6. Post-purchase, they entered a specialized onboarding sequence that integrated both the digital platform usage and the physical product

The results:

• Trial-to-paid conversion: 32% (industry average: 15-20%)
• Average initial subscription length: 8.7 months
• Physical product review submissions: 64% (creating powerful social proof)
• Referral rate from converted customers: 28%

The brilliance of this approach was how it combined digital and physical experiences to create multiple value touchpoints. The physical product served as both conversion incentive and brand reinforcement in the customer’s everyday environment.

Marketplace Funnel: Product Discovery to Multi-SKU Checkout

A home goods marketplace implemented a particularly effective funnel that addressed the unique challenges of multi-vendor shopping:

Their approach:

1. Category pages were redesigned around lifestyle contexts rather than product types (e.g., "Modern Living Room" vs. just "Furniture")
   
   
2. Product discovery included "complete the look" recommendations showing items in context with complementary products
   
   
3. Their cart implementation allowed saving items from multiple vendors while continuing to shop, with a persistent mini-cart that showed the growing collection
   
   
4. The checkout process consolidated multi-vendor purchases into a single transaction (solving a major marketplace friction point)
   
   
5. Post-purchase communications were carefully orchestrated between marketplace and individual vendors, maintaining brand consistency while highlighting vendor stories
   
   

The outcomes:

• Average items per order increased from 1.6 to 2.8
• Cart abandonment decreased by 31%
• Cross-category purchases increased by 47%
• Return rate decreased despite higher order values

This marketplace effectively solved the "discovery overwhelm" problem that plagues many multi-vendor platforms. By curating contextual product presentations and streamlining the multi-vendor purchasing process, they created a cohesive shopping experience that felt intentional rather than fragmented.

Building a High-Converting Funnel for Your E-Commerce Business

Choosing the Right Funnel Structure for Your Product Category

Not all e-commerce funnels should look the same. Your optimal structure depends on several factors:

Product complexity and price point:

• Simple, low-cost items → Shorter funnels focused on quick conversion
• Complex, high-ticket items → Longer funnels with educational components

Purchase frequency:

• One-time purchases → Heavy emphasis on front-end conversion
• Consumables/replenishable → Focus on initial conversion + subscription/reorder flows

Brand position:

• Established brands → Leverage trust and recognition for faster conversion
• New brands → Build credibility through education and social proof

I’ve seen many businesses try to copy big-name sales funnel examples without considering their specific context. A nutrition supplement brand doesn’t need the same funnel as a luxury furniture retailer. Be inspired by others but customize for your unique situation.

Mapping Content, Offers, and Triggers to Funnel Stages

The most effective funnels align their messaging and offers with the customer’s mindset at each stage.

Awareness Stage Content/Offers:

• Educational blog content
• Free tools or calculators
• Category guides and comparisons
• Low-commitment lead magnets

Interest Stage Content/Offers:

• Detailed product videos
• Comparison guides between your products
• Expert reviews and demonstrations
• Quiz-based product recommendations

Consideration Stage Content/Offers:

• Customer reviews and testimonials
• Virtual try-on/visualization tools
• Limited-time pricing or bonuses
• Easy comparison functionality

Conversion Stage Content/Offers:

• Checkout incentives (free shipping thresholds)
• Order bump complementary products
• Payment plan options
• Urgency elements (limited inventory, time-based shipping)

Loyalty Stage Content/Offers:

• Exclusive member content
• Early access to new products
• Loyalty program benefits
• Referral incentives

The triggers that move people between stages need equal consideration. These can be time-based (48 hours after visit), action-based (viewed 3+ products), or threshold-based (cart value exceeds $X).

Full-Funnel Attribution and Holistic Optimization

Attribution has gotten more challenging with iOS privacy changes and cookie restrictions, but it’s still essential for intelligent optimization.

Instead of perfect attribution, focus on directional insights:

• View-through trends by channel
• Multi-touch influences
• First-click/last-click comparisons
• Incrementality testing

I’ve found that many e-commerce brands obsess over perfect attribution while ignoring the bigger picture: holistic funnel health. Sometimes it’s better to look at overall business performance (total revenue, profit margins, customer retention) than to get lost in the minutiae of channel-specific attribution.

For a retail sales funnel that has both online and offline components, this becomes even more important. Focus on customer journeys rather than channel metrics.

Final Thoughts: Funnel Optimization is a Continuous Game

Building a high-converting e-commerce funnel isn’t a one-and-done project—it’s an ongoing process of testing, learning, and refining.

The most successful brands I work with treat their funnels as living ecosystems that require regular attention. They:

• Revisit their funnel design quarterly
• Run at least 2-3 A/B tests per month
• Analyze customer feedback for friction points
• Stay aware of competitive innovations
• Adapt to changing consumer behavior

I recently worked with a client who was frustrated by plateauing conversion rates despite regular "optimizations." The issue? They were making changes based on assumptions rather than data. Once we implemented a structured testing program with proper hypotheses and measurement, their conversion rate increased by 35% over six months.

The e-commerce landscape will continue to evolve. What works today might not work tomorrow. But the fundamental principles remain: understand your customers, reduce friction, build trust, and provide genuine value at every funnel stage.

If you’re struggling with your e-commerce conversion rates, it might be time for a fresh perspective. Our team at Brook Hiddink specializes in providing a comprehensive sales funnel service for e-commerce brands and coaches that actually converts. We’d love to help you identify your funnel leaks and create a strategic plan to fix them.

Want to see if we’re a good fit? Check out our course reviews from brands we’ve helped, or schedule a complimentary funnel audit where we'll review your current setup and highlight the areas with the most growth potential.

Remember: even small improvements in your funnel can drive massive revenue gains over time. The question isn’t whether you should optimize your funnel—it’s whether you can afford not to.

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